Branding

How to Launch a Brand

By Fabian Geyrhalter Your Comprehensive Guide to Launching a Brand: from Positioning to Naming and Brand Identity This book will guide you through the steps necessary to build a brand from the ground up: Step 1 (Chapter 1): Create a brand platformStep 2 (Chapter 2): Devise a brand nameStep 3 (Chapter 3): Design your brand’s …

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How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity
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